PR people need help. They appear to have less understanding of how journalists work than ever before. They don’t appreciate deadlines, the speed journalists work at and the hours journalists now work on 24-hour internet media.
I have had a couple of weeks of dire experience with PRs. These include:
Slow, non-answers | Embargos | Contacts | Press registration Read More
Public relations (PR) officers from insurer AXA gave the trade press and the national press different embargoes for the same story on Friday.
Embargoed is a small town in Wales, my old ex-national newspaper editor used to say, emphasising the “ed” sound at the end of the word. It looks like AXA’s PR people give the embargo about as much respect.
The BBC carried a story on a tax hoax phishing email this morning, timed at 01.49. I phoned the out of hours HMRC PR at 9am and he did not have the press release, said he would get it to me about 11am and, so far, still hasn’t.
Why are PRs so completely useless?
Update: After second chase up call, when release was still not ready, it arrived by email at 12.34, saying exactly the same as the BBC was given 11 hours earlier.
Accountants Ernst & Young issued a press release today (Sunday) but the named PR, Vicky Conybeer, did not have access to a photo of those quoted in the release because she was not in the office.
Why bother releasing it on Sunday or being the named PR if you can’t help working hacks? Read More
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