I lost my job the day my son, Joe, was born, so my work-life balance as a freelance journalist has been tied to my children growing up. I’ve given them breakfasts, packed them lunches and cooked them dinners. I’ve got them to school and gone on trips. Continue reading
Tag Archives: AOL
PA cannot SEO
Today I had an extended row with PA about their omission of key words in a story about an anti-Asda advert from Tesco ruled “misleading” by the Advertising Standards Authority (ASA). Here’s how the row progressed.
Our correspondence is listed in detail at the end but the main issue is that PA wrote a passive news intro (Tesco has had something done to it), without naming the source, and with a headline that omitted the allegations or the word advert. It was a lesson in how not to do journalism. Continue reading
Treasury audio
Yesterday I recorded Treasury press officer, Andrea Geoghegan, refusing to give me information she had to hand revealing exactly how much worse off the Treasury thinks the Budget will make families. I published it on Audioboo and wrote about it on Daily Finance. It has caused a stink.
Does the press officer deserve it? Should I have named her? Did I give her a fair chance? I’ll tell you how I behaved writing my “Treasury tries to kill Budget cost story” then you decide. Continue reading
